Stakes acquired by Etihad Airways
Etihad Airways took a stake in Air Berlin of 29.21 percent and appointed James Horgan as the vice chairman. It then took other minor stakes in Air Seychelles, 40 percent, Aer Lingus, 2.897 percent. Etihad Australia was established when the airway took a ten percent stake inVirgin Australia. Other than Etihad Australia, the airline took a 33.3 percent stake in Darwin airway and on August 2014 took a 49 percent stake in Alitalia, an Italian carrier. Following a deal signed by James Horgan and Deputy prime minister of Serbia, Aleksander Lucia, Etihad Airways also took a 49 percent stake in Air Serbia.
The airline is among the few carriers in the world with destinations in all the worlds’ continents. Etihad Airways serves tens of passenger destinations all over the world with destinations in South America, Africa, Europe, North America and Australia.
Etihad Airways services are supported in two main languages, English and Arabic. The two languages are implemented for 24 hours 7 days a week. Other languages are also supported during local office hours only.
Early 2015, Etihad Airways acquired seventy five percent of Alitalia Loyalty. The company retained the remaining twenty five percent of the frequent flyer program. The company has strategic measures it has put forth in its effort to retain the market share and maintain customer trust. It continues to play the leading role in the highly turbulent industry.
Etihad Airways have a total of six Boeings, three Airbuses and an Airbus freighter. Etihad Airways deliver tons of cargo of up to 368 000 tones in a year. The Etihad flights facility at Abu Dhabi International airport has the capacity to carry more than half a million tons of cargo every year.
Etihad Airways services
The services offered by Etihad Airways are meant to give you a fun-filled flight experience featuring elegant features for your satisfaction. Etihad comprises of three cabins – pearl business class, coral economy class and diamond first class.
1. Diamond first class
You will be treated to a table serving bistro-like cuisine and a welcoming cup of coffee, champagne and or other drinks after boarding the plane. You will get the limited edition amenity, The South kits. The kit content comprises of a colorful old Abu Dhabi weaving craft. The traveler’s gift is an effort put by Etihad Airways to promote UAE culture while helping skilled locals to market their crafts. Inside the kits is a load of extras like socks, toothpaste and Korres. The seats comprise an innovative design meant for a comfy and satisfying flight. Diamond first class has ample room where you can comfortably relax your hands and head, and you can sleep on the couch as you wait to reach your destination. You can tap the Privacy button at the ample room if you like to sleep throughout the flight. The entertainment options are well relaxing, with soothing music, widescreen TV and more than 16 radio channels to enjoy from noise cancelling headphones while enjoying delicacies like the Arabic Mezze, cheese pastry, Kibbeh, Hummus and Tahini sauce.
2. Pearl business class
The pearl business class now referred to as business studio comprises of premium cabins good for international business segments seeking comfy Etihad flights. As you are about to take off, you will stare at amenity kits, South kits, menus, welcome drinks not to mention warm service from the flight attendants. There is an internet service throughout the flight to keep you busy as you experience incredible times with Etihad airlines service. Also featured is dining that you can have any time rather than at fixed durations. The seats at business studio class can transform into a 180-degree comfy couch, with sufficient width and length to accommodate both tall and short people. Featured in the seats is a massage functionality. Each seat also features a touch screen tv, sufficient light with an eased control to make operation easy.
3. Coral Economy Class
The Coral Economy class can be better defined as warm hospitality beyond expectations offering a fun filled and comfortable flight. You can nestle under a warm fleece blanket or place your weight on a neck pillow. The interior environment is personalized to make your flight successful while delivering your needs. There are a well designed classy seats with sufficient space and simple yet innovative functionalities. Your comfort is assured with adjustable headrests and footrests as you experience interactive games, soothing music and a wide selection of interesting movies. The food is amazing. From Moroccan chickpea salad, appetizing tomato vinaigrette, Arabic Cous to the sweet Arabic Mezze that never fails. Every dinner is accompanied with a glass of wine.
Sponsorship and awards
Reputable UK football club, Manchester City renamed its stadium to Etihad stadium in 2011, a common reason that many believe the name Etihad means United. Other sponsorship made by the Etihad Airways includes Docklands Stadium in Melbourne, Al-Jazeera Club, Abu Dhabi international sailing school and Abu Dhabi Rugby Union football club.
With more than thirty awards and recognition in the World Travel Awards of 2009, World Leading Airline Awards of 2013, Award of the First- Class World Leading Airline and the famous Worlds Best First Class awards of 2010 by Skytrax at Hamburg, just shows how reputable the airline has become.