By 2004, Etihad flights had grown their fleet to five Boeing 777-300ERS and 24 Airbus aircraft, which would later include four A380-800s. In only four short years, those numbers would grow yet again to 205 aircraft—100 firm orders, 55 options and 50 purchase rights, carving Etihad into aviation history with the largest order in commercial aviation at the Farnborough Airshow.
Along with their flight services, Etihad has been the corporate sponsor for an impressive number of renowned events. In 2007 it was announced that they would be the headlining sponsor for the 2009 Abu Dhabi Grand Prix. The next year, 2008, they announced their takeover of the Docklands Stadium in Melbourne, which would be renamed to Etihad Stadium in March of 2009. Their most current partnership is with Major League Soccerto. As of March 2014, Etihad is the official partner of the MLS and will be for many years to come.
Being the second largest airline of the United Arab Emirates, Etihad Airlines is the flag-carrier for the state, which grants preferential rights and privileges by the government for international operations. Etihad has used this title over the years in order to create partnerships with other international airlines around the world and in 2015 fully established the Etihad Airways Partners alliance. Included in this alliance are other renowned airlines: Air Berlin, Jet Airways, Air Serbia, and Virgin Australia are just a few big names that have partnered with Etihad. Due to these partnerships Etihad is one of the few carriers to have services to all six inhabited continents.
Most notably, Etihad Australia has made it possible to travel to new destinations in Australia, New Zealand, and the Pacific Islands by introducing a seamless codeshare between airlines. The addition of Etihad Australia to this giant network of airlines has raised Etihad’s destination ports to more than 280 worldwide.
The biggest benefit of the Etihad alliance is how it has expanded their loyalty program. As of 2015 they share frequent flier benefits with Aer Lingus, Aerolineas Argentinas, Air Berlin, Air France, Air Seychelles, Air Serbia, Alitalia, All Nippon Airways, Air Astana, Air New Zealand, American Airlines, ASIANA airlines, Cyprus Airways, Bangkok Airways, Brussels Airlines, Garuda Indonesia, Jet Airways, Kenya Airways, Korean Air, KLM, Malaysia Airlines, S7 Airlines, SriLankan Airlines, Ukraine International Airlines, Virgin Australia, Oman Air, Philippine Airlines, and Royal Air Maroc. This large network of airlines working in tandem to provide incentives for loyal customers is one of the many reasons Etihad Airlines continues to be a top choice for international travel. In addition to discounted flights, the Etihad store offers discounts on a large number of consumer goods, from jewelry to the latest in technology, going above and beyond for their loyal fliers.
With so many partnerships around the globe, Etihad has made it easy and stress-free to book flights. Their websites offer numerous ways to book a flight, including aiding in itinerary planning for those looking to make trips to multiple cities all over the world. From any of their websites, travelers can book their hotels, car rentals, train rides, chauffeurs, group transportation services, and purchase travel insurance and additional legroom on flights. This had taken away the hassle of planning a trip by anticipating the needs of their customers. They even offer meet and greets where travelers will be met by a member of the Etihad staff who will act as a guide and assistant for the duration of their time at the airport. These staff members are responsible for a number of jobs, including escorting customers to their pickup locations and acting as baggage couriers, ensuring your reunion with your luggage, brought directly from the conveyor belts at baggage claim to the curb.
Customers of the airline have had overwhelming response to the quality of service they have received. Across the board, it is agreed that Etihad is second to none with their ground services, cabin staff, and comfort while flying. Their lounges are known for high quality meals, with strong comparisons to five star restaurant cuisine.
Across the board, Eithad is a leader in aviation from both the corporate and consumer perspectives. With a high standard for excellence in their customer services and their growing network of destination locations, Eithad is the best choice in travel.